CHERRY BEACH, TORONTO

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Toronto SUP and Kayak was born of a love for the water.

The opportunity to offer paddling experiences to the Toronto community and visitors to our city at Cherry Beach is a dream come true for co-founders Niv Froehlich and Jana Ruby.

Both Niv and Jana have deep roots in the close-knit paddling community here in Toronto and have collaborated with many of the city’s SUP operators over the years offering fundraisers, social paddles, night SUP adventures and Paddle Canada lessons.

Along with the Toronto SUP and Kayak team, Niv and Jana share their enthusiasm, kindness, and passion for the water with everyone who visits and bring their core values of positivity, integrity, professionalism, community and fun to the beach every day.

Summer is here, the water awaits!

OUR TEAM

Niv Froehlich - Co-Owner / Co-FounderNiv Froehlich – Co-Owner / Co-Founder

Head of Operations, Instructor Trainer, Head of Rentals and Storage, Program Development

Niv has always been drawn to the water. It provides him with a sense of peace, relaxation and kinship with the outdoor recreation community. He brings with him over thirty years experience teaching water sports in Ontario.

Over those three decades, Niv has taught thousands of people how to sail, windsurf and stand up paddle board. He has guided on-water tours, led large on-water group events, co-developed the Toronto Island Night SUP Adventure and is an Instructor Trainer Apprentice with Paddle Canada’s National Program.

Niv has a passion for volunteerism and is a member of Paddle Canada’s Adaptive Paddling Program Committee, trains and certifies volunteer members of the Toronto Police Service in support of their ProAction Cops and Kids youth outreach program and is currently working towards making the sport of recreational paddling in Toronto adaptive and inclusive.

Niv is also an active member of the Canadian Ski Patrol.


Jana Ruby – Co-Owner / Co-FounderJana Ruby – Co-Owner / Co-Founder

Business Manager, SUP Instructor, SUP Yoga Instructor

Jana has an abiding love of people and the natural world and brings her joyful spirit and diverse skills to Toronto SUP and Kayak.

Jana is an accredited teacher with 16 years experience as an Outdoor Education Specialist taking elementary school classes on hikes in natural and urban landscapes to develop a love of nature, an understanding of stewardship and a sense of place in Toronto. In this role, Jana also fosters community through teambuilding and leadership experiences.

At Toronto SUP and Kayak, Jana brings her joy of teaching to the water as an Advanced Flatwater SUP Instructor with Paddle Canada’s renowned program. She is also a Yoga Alliance Certified Registered Yoga Instructor (RYT) and feels privileged to be able to share her 20 year love of meditation, yoga and mindfulness with participants in the SUP Yoga program.


Michelle GorkunbergMichelle Gorkunberg

Director of Kayaking Programs, Safety and Risk Management

Michelle has over a decade of experience teaching kayaking, stand up paddle boarding and canoeing. She first fell in love with the water at a paddling camp in Toronto’s harbour when she was 11 years old. Since then, she has guided and designed programming for paddlers of all skill levels, abilities, and ages (5 - 81 years old and counting!).

Michelle believes that anyone who wants to be on the water belongs there. She creates positive paddling experiences for everyone with her boatload of expertise and certifications in safety and accessibility. Michelle has also been guiding tours in and around the Toronto Islands and downtown harbour for many years and has a keen interest in local history. She’s happy to share her wealth of knowledge about paddling in our city through her work at Toronto SUP & Kayak.


Vivian Chong - Immersive SUP Yoga InstructorVivian Chong

Immersive SUP Yoga Instructor

Despite the challenges of being blind, Vivian Chong is an avid Kayaker and Paddleboarder.

She is also Toronto’s first accessible yoga teacher for people with vision impairment.

Her yoga concept is to create a completely immersive experience for all the senses by challenging students to practice with their eyes closed. Through this approach, she hopes participants learn to listen to and tune into their bodies from within.

Working with Toronto SUP and Kayak, Vivian has adapted her unique classes to the water on a paddle board.

Vivian is also a motivational speaker and published author. Her amazing story of living life to the fullest is illustrated in her graphic novel Dancing After TEN. 

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